Sobeys 'Feed The Dream' Commercial
Director Mike Mildon DP Liam Higgins Production Flare BBDO Producer Mitch Cappe Format Commercial, Digital Aired during the Paris 2024 Olympic Games Watch Sobeys 'Feed The Dream'
Liam Higgins — Director of Photography & Cinematographer, Toronto
Liam Higgins is a Toronto cinematographer and director of photography for feature films, commercials and music videos, including Soft (TIFF 2022) and A Tribe Called Love.
Narrative A Tribe Called Love — Director / Writer: Mohamed Ahmed · Production: Mahaica Point Media, Mongrel Media · Format: Feature Film, Digital & S16mm. Audience Choice Award — Reelworld Film Festival 2025Soft — Director: Joseph Amenta · Format: Feature, Digital · Production: Level Film · Producer: Alexandra Roberts · Available on: Crave, Apple TV. Official Selection — TIFF 2022; Best International Feature — Nordic International Film FestivalWake — Director: Martin Klapperbein · Format: Short Film, 35mm 3-perf · Colour: Artjail, Clinton Homuth. Gold Cube, Best Cinematography — The One Club 2022; Best Cinematography — Berlin Commercial Awards 2022; Filmlight Colour Award nominee — Camerimage 2022; Vimeo Staff PickDifferently, Still — Director: Paul Shkordoff · Production: Big Pig Co · Format: Short Film, 35mm 4-perf. Online Premiere — Nowness; Published — Beyond The ShortEyan — Director / Writer: Peter Widdrington, Yi Yan · Production: Alfaro Films · Format: Short Documentary, S16mm. Online Premiere — Boooooooom TVButter Chicken To Go — Director: Prajj · Production: National Film Board of Canada · Format: Short Documentary, Digital, Mixed Media. Official Selection — TIFF 2026I Do — Director: Alex Seltzer · Production: Last Frame Pictures · Format: Short Film, DigitalCommercial Bauer 'Sticks & Spirits' — Director: Justin Abernethy · Production: Spy Films · Format: Commercial, DigitalOVO 'Feels Like Summer' — Director: Justin Abernethy · Production: OVO · Format: Commercial, DigitalAisl 'Wear Your Love' — Director: Jimmy Vi · Production: PLOT · Format: Commercial, S16mmAdidas 'Terrex' — Prod Co.: Salt Experiential Commerce · Producer: Rob Crenson · Format: Commercial, S16mm, DigitalAdidas 'Everyday I Rise' — Director: Justin Abernethy · Producer: Ivy Bergman · Format: Commercial, S16mmSobeys 'Feed The Dream' — Director: Mike Mildon · Production: Flare BBDO · Producer: Mitch Cappe · Format: Commercial, Digital. Aired during the Paris 2024 Olympic GamesCanadian Cancer Society — Director: Ross Allen · Production: Revolver Films · Producer: Craig Fleming · Format: PSA, 35mm 4-perfMusic Video GOVI 'Couple More Times' — Director: Jorden Lee · Format: Music Video, 35mm 4-perf · Production: Kid Studio · Colour: Sam Gilling. Nominee, Best Cinematography — Music Video — CSC Awards 2026; Shortlisted, Best Music Video & Direction — Berlin Commercial Awards 2026; Premiered on Nowness AsiaGOVI 'Forgot My Way' — Director: Jorden Lee · Production: Nice & Juicy · Producer: Cam Frengopoulos · Format: Music Video, S16mmLilyisthatyou 'Bad Energy' — Director: Luke Nairn · Production: OPC · Producer: Jeff So · Format: Music Video, Digital, Hi8, Half-FrameTakis, Tory Lanez 'Wait 4 Me' — Director: Justin Abernethy · Production: Breathe · Producer: Bella Randazzo · Format: Music Video, DigitalShan Vincent De Paul 'Uyire' — Director: Kalainithan Kalaichelvan · Production: Black Caper Films · Producer: Kalaisan Kalaichelvan · Format: Music Video, S16mmToronto Camera Rentals: ARRI 35-III 35mm & Sony DCR-VX1000 Selected recognition Best Cinematography — Music Video Nominee, CSC Awards 2026 (Couple More Times) Official Selection — TIFF 2026 (Butter Chicken To Go) Gold Cube, Best Cinematography — The One Club 2022 (Wake) Best Cinematography — Berlin Commercial Awards 2022 (Wake) Filmlight Colour Award nominee — Camerimage 2022 (Wake) Official Selection — TIFF 2022 (Soft)